First, we’d just like to give a quick nod to the team at Launch27.

Launch27 popularized the online booking form for cleaning businesses 10 years ago, when everyone was still taking bookings over the phone and have since helped hundreds of cleaning businesses get more bookings online. If you’re here because you’re evaluating Launch27 vs. Cleanetto, or looking for Launch27 alternatives, then you’re already doing the right thing by finding a product that will help you run and grow your cleaning business.

So what’s the difference between Launch27 and Cleanetto?

Sure there are features and product stuff that’s different between the two companies (which we get into further down this page if you’re interested), the biggest difference is our DNA. The founding team at Launch27 initially built online booking software and didn't innovate much beyond that, while the founding team at Cleanetto built a totally modern CRM with the single goal of helping cleaning companies increase the time their clients stay with them. So, long story short: if you are in the recurring cleaning business and looking for a platform built to help you double your your average client lifetime value– all while delivering an exceptional client experience – then you’re in the right place. We created Cleanetto for you.


Short story long.

We totally get it. So the rest of this page is for you. We sat down with a few of our top sales reps and our best customer success managers to help write this page and asked each of them: “Hey if you had to put a page up on our website breaking down the top reasons why people pick Cleanetto vs Launch27, what would you say?”
They gave us a handful of clear answers that should help you as you consider your alternatives. If want to bounce off ideas we're happy to be a sounding board.

Don't settle for an old-looking interface; look brilliant.

Your clients and cleaners are now used to really polished user experiences from companies like Uber, Postmates, and Instacart. Beautiful interfaces, things that work flawlessly. An old and clunky interface wont' cut it anymore. When choosing a CRM that they will also interact with, chose one that is as polished as possible. We create amazing experiences.

Don't get tied to a sinking ship; strap on to a rocket ship.

Launch27 was bought by a company called FullSteam in 2019. Their business is to buy small software companies, mostly CRM's, and then migrate all their users to their own payment processor, away from Stripe. Between that and the botched launch of their version 2, they lost so many customers (many of whom are now using Cleanetto). Cleanetto will never make you stop using your Stripe account (actually, we are Stripe's only Stripe Verified cleaning CRM). We release new features and improvements every single week.

Don’t risk access to your business information; get 99.9% uptime guranteed.

Launch27 constantly has downtime issues. Speak to anyone who uses it and they'll share a story about how they haven't been able to access their account. With Cleanetto you get a stable product that is built on the worlds most trusted tech stack, backed by a team of experienced engineers.

Which design is a better reflection of your brand?

We'll let you be the judge






These companies are already running their business better.

When will you?


"fits perfectly"

we tried everything; nothing fit as perfectly as Cleanetto

Luca Bernardi

"A brilliant tool"

Cleanetto helped us extend our client lifetime value in 3 months.

Domestic Ops Manager

"Superb support"

The best support we’ve received from anyone in the industry.


What you are missing out on with Launch27

These are just some of the features you WILL NOT get with Launch27
and that’s just now. given our product roadmap, the feature gap will just get wider.

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