How Bench accelerated their buyer's journey with smart CTAs

+32%

Increased content downloads

Lightweight reporting
Suspendisse varius enim in eros elementum tristique. Duis cursus.
Lightweight reporting
Suspendisse varius enim in eros elementum tristique. Duis cursus.
Lightweight reporting
Suspendisse varius enim in eros elementum tristique. Duis cursus.

About Bench

Industry: Finance
Employees: 304
Headquarters: New York

North America’s largest bookkeeping service wanted to be more deliberate when presenting a trial offer to visitors.

Bench.co's business pairs intuitive bookkeeping software with dedicated accountants and tax professionals for small businesses. Their marketing team's goal was to increase organic leads from the blog and wanted a way to personalize their call to actions. Bench used Experiences to personalize the call to actions on their blog to be relevant to the post content. In two weeks, Bench increased content downloads by 41% after implementing Experiences.

"TaaS helped improve our revenue with 45% growth over the last 8 months. Could't be more satisfied!"
Monica Richards, Sr. Director of Sales

Title

In their initial campaign, the Bench team placed in-line blocks throughout their highest value blog posts and targeted offers based on the actions their visitors had already taken.

With their first block, Bench targeted cold visitors with a content download offer. Rather than pushing their product in the face of their first-time visitors, they wanted to test whether offering a high-value asset download (in this case, a tax checklist) worked well for their visitors.

In their initial campaign, the Bench team placed in-line blocks throughout their highest value blog posts and targeted offers based on the actions their visitors had already taken.

With their first block, Bench targeted cold visitors with a content download offer. Rather than pushing their product in the face of their first-time visitors, they wanted to test whether offering a high-value asset download (in this case, a tax checklist) worked well for their visitors.

+32%
Suspendisse varius enim in eros elementum tristique. Duis cursus.
+32%
Suspendisse varius enim in eros elementum tristique. Duis cursus.
+32%
Suspendisse varius enim in eros elementum tristique. Duis cursus.

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