How BURST Cuts FullyLoaded Costs by Over35% with ShipHero

Challenges

In their initial campaign, the Bench team placed in-line blocks throughout their highest value blog posts and targeted offers based on the actions their visitors had already taken.

With their first block, Bench targeted cold visitors with a content download offer. Rather than pushing their product in the face of their first-time visitors, they wanted to test whether offering a high-value asset download (in this case, a tax checklist) worked well for their visitors.

Solutions

In their initial campaign, the Bench team placed in-line blocks throughout their highest value blog posts and targeted offers based on the actions their visitors had already taken.

With their first block, Bench targeted cold visitors with a content download offer. Rather than pushing their product in the face of their first-time visitors, they wanted to test whether offering a high-value asset download (in this case, a tax checklist) worked well for their visitors.

Results

In their initial campaign, the Bench team placed in-line blocks throughout their highest value blog posts and targeted offers based on the actions their visitors had already taken.

With their first block, Bench targeted cold visitors with a content download offer. Rather than pushing their product in the face of their first-time visitors, they wanted to test whether offering a high-value asset download (in this case, a tax checklist) worked well for their visitors.

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