Launch27 & Cleanetto

Deciding whether to use Launch27 or Cleanetto? We did the hard work for you, read on for our detailed comparison.


Ease of evaluation and sign up

Launch27 claims to be "the fastest way for your clients to book an appointment." Cleanetto is made to "turn your cleaning business from interchangeable to indispensable". Launch27 does not offer a live demo, they offer a demo you have to book. Cleanetto makes it easy to schedule a guided demo. Both offer 14 day free trials, no credit card required.

NOTE: Launch27 seems to be in a transition from the existing version to a new version. There are major changes to the current version look and field and to the way payments are handled. They will not be supporting Stripe in their upcoming version (all US-based customers will have to process using a specific processor called FullSteam Pay). Their pricing is also changing. There is a Facebook group called Launch27 Domination, with posts about the transition and lots of comments from existing users.

Look and feel

Launch27 has a left-side navigation bar. Cleanetto is built using Material Design (the design language created and used by Google).

Feature set


Launch27 has dashboard elements for the following metrics. The Dashboard is not, as is customary, the first page that loads when you access the system.

  • Total Sales
  • Total Bookings
  • One time bookings from repeat customers
  • Recurring customers
  • Churn by month
  • Top 5 extras sold
  • Trends (bookings, sales, average revenue per booking)
Launch27 Dashboard

Cleanetto has dashboard elements for the following metrics with the ability to change time frame, see trends and view details in a pop up without having to navigate away:

  • Clients: active, paused, cancelled, leads. Conversion rate, paused rate and churn rates.
  • Cleaners: active, applied, checked, interviewed. Hire rate and churn rate.
  • Average rating and tips. Number of bookings with rating and tip.
  • Completed events, to clean, exceptions, cancellations. Exception rate and cancellation rate.
Cleanetto Dashboard

Launch27 calls things on the calendar "bookings". The calendar has a list and a calendar view. The calendar view has a day, week, and month view. There is no option to add a booking in the calendar. You can filter the bookings by unassigned, recurring or new customer. You can send or print the schedule for your cleaners.

Launch27 Calendar

Cleanetto calls things on the calendar "events". The calendar has one view (with day, week, month and dispatch views). You can create and view events details. You can change the status of an event (the equivalent of clocking in/out).

You can print a route sheet if your cleaners don't the Cleanetto Client app to view the jobs they need to complete.

You can filter by client, cleaner and status.

Event status can be assigned, en route, started, finished, cancelled, exception.

Cleanetto Calendar

Launch27 Reports page has a limited number of reports. There are reports for "new bookings" "new bookings by promotion" "customer feedback" and "declined charges".

Launch27 Reports

Cleanetto has reports for

  • Timesheet (to view, edit, download cleaner punch in and out data for payroll processing)
  • Percentage Pay (for companies that pay their cleansers a percentage of the job)
  • Client lead source and churn (to view where clients come from and why they leave)
  • Cleaner lead source and churn (to view where cleaners come from and why the leave)
  • Satisfaction (to view client feedback, rating and tips).

All the reports display a graph at the top showing a trend and a data table below showing the records that make up that data..

Cleanetto's Report Page

Launch27 does not have a map.

Cleanetto's Map can be filtered by day, cleaner, client and status. It can show events and it can show cleaners, based on when the last status update was made (for near-real-time tracking).

Cleanetto Map
Activity Feed

Launch27 doesn't have an Activity Feed.

Cleanetto's Activity Feed is displays activity and allows you to search it.

Cleanetto's Activity Feed
Client List

Launch27 calls people whose homes you clean "Customers". You can filter by status (active/archived) and you can search. You can add a contact. You can import and export customers.

One important feature missing here is that the address fields are not validated.  In other words, you (or your staff) can enter any value in the address fields and the system will not validate them in case they are misspelled or the wrong address.

Launch27 Customer List

Cleanetto calls people whose homes you clean "Clients". You can filter by status and you can search by any column. You can see a picture of the client (pictures are added automatically if the email has a publicly available avatar associated with it, or they can be updated manually by the client).

Cleanetto Client List
Client Profile

Launch27's Customer profile shows information about the customer and a list of the customer's bookings.

You can edit the contact info, send an email, update email preferences, block, archive and delete the customer. You can add tags, notes and credit cards. You can create a booking from this page.

You can create more than one address.

Launch27 Customer Profile

Cleanetto's Client profile has a few different tabs where information cards are grouped. You can see the clients information, the service information, notes (viewable by staff only or by staff and cleaner) and pictures.

The notes can be either visible only to office staff or also visible by the cleaners. The pictures are uploaded by the cleaners in the Cleanetto Cleaner App.

Cleanetto Client Profile

In the client info there are fields for cancellation reason and feedback (which you can enter yourself or they can be populated by the answers to the cancellation process by the client).

Within the client profile you can do things like create or edit the booking, re-assign the client's cleaner, pause, edit and cancel service, skip days, and chat.

Cleaner List

Launch27 calls people who clean homes "teams". To get to see the list of teams you have to go to Settings, then click on People, then Teams.

Launch27 Teams List

Cleanetto calls people who clean homes "cleaners". The Cleaner list shows cleaners (office staff management is in the Settings page). You can filter by status and you can add a cleaner.

You can also go to the Applicant Tracking board (more below).

Cleanetto Cleaner List
Cleaner Profile

The Launch27 Team profile has basic information about the employee's contact information, pay rate, customer rating, and notes. You can see a list of the bookings the cleaner is assigned to and filter by booking status. You can add tags and service categories.

Launch27 Team Profile

The Cleanetto Cleaner profile has tabs for basic information like contact details, pay rate, how they learned about the job or why they stopped working as well as all the information collected in their application (see below for Cleaner Applicant Registration), and any notes.

Cleanetto Cleaner Profile
Booking List

Launch27 booking list displays a table with all bookings. You can filter by booking status (active, upcoming, unassigned, new customer, recurring, completed, not confirmed by staff, confirmed by staff).

Launch27 Booking Page and Booking Detail Page

Cleanetto's booking list shows all the bookings created either in the Cleanetto booking form or internally by your office staff. You can see the status of each booking, view the subscription in Stripe and assign a cleaner or delete the booking.

Cleanetto Booking List

Launch27 doesn't have a chat functionality.

Cleanetto's chat functionality allows you and your office staff to chat with each other, with clients and with cleaners, and allows both clients and cleaners to chat with each other through their apps. You'll see an "unread count" icon in the chat icon when you have unread messages and the chat list will show any unread conversations first.

When you get a new client or a new cleaner a new channel is created so all your office team can chat with them. Each message has a time stamp and the name and avatar of who sent it.

Cleanetto's Chat
Cleaner App

*Launch27 does currently have a mobile app but will be launching a new version in 2020 amidst being acquired by Fullsteam. We will be sure to update as the app is released.*

The Cleanetto Cleaner app has a map-based interface where cleaners can see the events they need to clean and update their status. Each event card displays all the relevant information for that event, including notes and tasks.

There are sections for the cleaner to view available jobs (if you have the auto-assign functionality enabled), to chat with the clients they are assigned to or with the office team.

Client App

Launch27 does not provide a client app, they instead provide a web-based client portal.

Cleanetto's client app allows clients to view past and upcoming events, add tasks, chat with their cleaner, rate their service and provide feedback, update their information (like address, email, credit card, etc), pause and cancel service.


Cleanetto provide notifications for the following actions in the following channels:

Cleanetto Company Notifications
Cleanetto Client Notifications

Launch27 doesn't provide a website. Launch27 partners with a company called Themestreet to provide templates that have the lead capture fields. You can buy the template for $450 and then set it up in Wordpress. Most people have to use a technical person to help set the theme up and customize it.

Cleanetto provides a marketing website for both clients and cleaners. The website is managed by an in-house conversion rate optimization expert that continually tweaks it based on data gather across hundreds of websites to improve its conversion rate. It's hosted on a platform called Webflow. It can be modified and customized.

The lead collection fields in the above-the-fold area link to a) the back end by creating a lead in Cleanetto, b) the online booking form by pre-populating the form fields with the values entered in the first page and c) the marketing automation feature by triggering a lead nurture sequence if the visitors doesn't book.

The site has a main home page, a help page (with pre-populated help desk articles) and a cleaner applicant page.

Online Booking

Launch27 gives you a lot of options to customize your booking form.

Launch27 Booking Form Editor

And here's how that form would look like to potential customers:

Launch27 Booking Form Example

Cleanetto has very little customization options because the form look field and functionality is managed by an internal conversion rate optimization expert with the goal to incrementally make improvements to convert more visitors into clients. This is how the Cleanetto online booking looks like:

Cleanetto Online Booking Form
Applicant Registration

Launch27 does not provide an applicant registration form for potential cleaners to submit a job application. There is separate service owned by Launch27 called Groove Hiring that provides an applicant registration form and tracking board for about $60/month.

Cleanetto provides an applicant registration form that allows potential cleaners to provide the information required to apply for a job. The job asks for previous work experience and Cleanetto automatically sends an email and an sms to the previous employer asking them to rate the cleaner.

Cleanetto's Applicant Registration Form

This is what the former employer would see when they respond to the "rate your exprience" notification:

Referral Request Page
Applicant Tracker

Cleanetto provides a board where you can visually track each applicant as they move through the hiring process. The hiring steps are based on the best-practices for residential cleaning companies. You can view all the information from the applicant, drag-and-drop as you move them through the hiring process and trigger actions like generating employment agreements. Once you move them to the "hired" step their status changes to "Active" and you can see them in the Cleaner list.

Cleanetto's Applicant Tracking Board
Feedback, Rating, Tipping


Cleanetto provides the following automations:

  • Billing - automatic billing through Stripe, everything from one time to recurring charges and adding additioanl time.
  • Lead nurturing - automatically follow ups with website visitors that entered their info the the website but didn't book.
  • Cleaner assignment - assigning cleaners to jobs based on distance, availability and job preferences.
  • Arrival time update - notifying clients when their cleaner is running late.
  • Event exception management - when a cleaner cancels an event the client gets a notifiation with three buttons (add this visits time to the next scheduled visit, credit the visit, send backup).
  • Subscription life-cycle management (pause, skip, cancel)
  • Feedback Request - every billing cycle clients are asked for their feedback and rating.
Things you'l find in Launch27 but not in Cleanetto.

Launch27 has these features that are not available in Cleanetto:

  • ability to accept cash and checks as payment methods in the booking form.
  • availability management to set up available booking spots
  • a "multi-location" feature that allows you to group bookings, cleaners and schedules into different "zones".
  • a "quote" functionality that allows your staff or people online to create quotes. This is basically the equivalent of an online booking form but without the need for a credit card. Staff can then convert a quote into a booking.
  • ability to offer both by the room and hourly services in the online booking form. Cleanetto only allows you to offer one or the other.
  • a gift card functionality so you can sell gift cards online. to replicate this functionality in Cleanetto companies use a Stripe partner like LightRail.
  • the ability to modify the transactional email and sms templates.
  • a Google Calendar integration that allows it to add the bookings in Launch27 to your Google Calendar.
Things you'll find in Cleanetto but not in Launch27.

Cleanetto offers the following features not available in Launch27:

  • ability to use Stripe and use Stripe billing.
  • a cleaner applicant website, cleaner applicant form, cleaner applicant tracking, and cleaner info on dashboard or reports.
  • a client website
  • email marketing
  • client to cleaner, office to cleaner and office to client chat.


Launch27 was founded in 2012 and originally called Maids in Black, a home cleaning business servicing the DC metro area. They were recently acquired by Fullsteam, a software and payments company with Headquarters in Alabama.

Cleanetto was founded in 2019 by current maid services owners. They have a bigger team (+20) across their engineering, product, design, data analysis, email marketing, conversion optimization and customer success teams. They are privately funded. They have a feature request site, a roadmap site, a changelog site, and an uptime and incident site.


Launch27 has an active community of business owners in Facebook. Cleanetto does not have a Facebook community.


Launch27 price has multiple tiers depending on the number of bookings per month. Bookings over the limit are charged at $0.99.

Cleanetto's price varies by the number of completed jobs in the month. It has three pricing tiers; $99 for up to 100 jobs, $249 for up to 250 jobs and $449 for more than 250 jobs.

Cleanetto Pricing

Here's a handy tool we put together to make pricing comparisons easier.


Launch27 and Cleanetto both provide support through in-app chat (powered by Intercom). Both support teams were quick, helpful and proactive.


Both Cleanetto and Launch27 allow you to download your client, cleaner and booking data.

Because Cleanetto uses Stripe as their payment processor so you can reconnect your Stripe account to another CRM quickly and easily. Launch27 uses a payment processor called FullSteam Pay and we could not find a way to disconnect it and connect it to another CRM.

Nathan Lowe

👋 I'm Nathan - the director of content for Cleanetto. After learning how to automate two cleaning businesses I want to teach you how to do the same without losing your hair.

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