Zenmaid & Cleanetto

Deciding whether to use Zenmaid or Cleanetto? We did the hard work for you, read on for our detailed comparison.


Ease of evaluation and sign up

Zenmaid is made to "streamline your maid service." Cleanetto is made to "turn your cleaning business from interchangeable to indispensable". Zenmaid has a video in their "How it Works" page showing a full demo of the product. Cleanetto makes it easy to schedule a guided demo. Both offer 14 day free trials, no credit card required.

Look and feel

Zenmaid has an ombre effect on it's left-side navigation bar. Cleanetto is built using Material Design (the design language created and used by Google).

Feature set


Zenmaid has dashboard elements for the following metrics. There is no way to change the time frame reported, see trends and drilling down takes you to a different page:

  • Recurring customers
  • Forecast revenue this month
  • Instant bookings
  • Actual revenue
  • Leads
  • Unpaid appointments
  • Todays tasks
  • Todays appointments
Zenmaid Dashboard

Cleanetto has dashboard elements for the following metrics with the ability to change time frame, see trends and view details in a pop up without having to navigate away:

  • Clients: active, paused, cancelled, leads. Conversion rate, paused rate and churn rates.
  • Cleaners: active, applied, checked, interviewed. Hire rate and churn rate.
  • Average rating and tips. Number of bookings with rating and tip.
  • Completed events, to clean, exceptions, cancellations. Exception rate and cancellation rate.
Cleanetto Dashboard

Zenmaid calls things on the calendar "appointments". The calendar has three views; the standard calendar view (with day, week, month views), the list view and the dispatch view. In all views you can create appointments and tasks (although tasks here are things for the office staff to do, not things that cleaners need to do in clients homes), view appointment details, clock in/out on behalf of cleaners, print route sheets, send work orders and view the emails/sms that have been sent today.

You can filter by cleaner, client, status and recurrence. You can color code the calendar based on the employee, status, recurrence, or payment status.

Appointment status can be active, stand-by, cancelled, completed.

Zenmaid Calendar

Cleanetto calls things on the calendar "events". The calendar has one view (with day, week, month views). You can create and view events details. You can change the status of an event (the equivalent of clocking in/out), but cannot print route sheets or send work orders (cleaners use the Cleanetto Client app to view the jobs they need to complete, see below).

You can filter by client, cleaner and status. You cannot customize how the calendar elements are color coded.

Event status can be assigned, en route, started, finished, cancelled, exception.

Cleanetto Calendar

Zenmaid Reports page has a number of reports and downloadable data sets. There are reports to view revenue by marketing source and by customer custom field, to view revenues and expenses (presumably "expenses" here only mean the payments to the cleaners), an.  Some of the reports you can visualize in the web app and some are just a set of downloadable data. Some of the reports are just filtered lists (i.e. "customers sorted by revenue").

Zenmaid's Report Page

Cleanetto has reports for Client and Cleaner sources and churn reasons, and client feedback. All the reports show both trends over time, and a list of the data in the trend. The Timesheet report is the equivalent of Zenmaid's Payroll feature.

Cleanetto's Report Page

Zenmaid's Map lives in the Calendar sub-menu. You cannot filter the map other than by day.

Zenmaid Map

Cleanetto's Map can be filtered by day, cleaner, client and status. It can show events and it can show cleaners, based on when the last status update was made (for near-real-time tracking).

Cleanetto Map
Activity Feed

Zenmaid doesn't have an Activity Feed. The closest functionality to this is their notification widget.

Zenmaid's Notification Widget

Cleanetto's Activity Feed is displays activity and allows you to search it.

Cleanetto's Activity Feed

Here's a comparison of what each feed displays:

Client List

Zenmaid calls people whose homes you clean "Contacts". You can filter by status, by city and by zip code and you can search by any column. You can add a contact. You can export contacts and sync them to MailChimp.

Zenmaid Client List

Cleanetto calls people whose homes you clean "Clients". You can filter by status and you can search by any column. You can see a picture of the client (pictures are added automatically if the email has a publicly available avatar associated with it, or they can be updated manually by the client).

Cleanetto Client List
Client Profile

Zenmaids allows you to have a service and a billing address. There is a notes sections where you can view and edit one note field.

Zenmaid Client Profile

Cleanetto's Client profile has a few different tabs where information cards are grouped. You can see the clients information, the service information, notes and pictures.

The notes can be either visible only to office staff or also visible by the cleaners. The pictures are uploaded by the cleaners in the Cleanetto Cleaner App.

Cleanetto Client Profile

In the client info there are fields for cancellation reason and feedback (which you can enter yourself or they can be populated by the answers to the cancellation process by the client).

The way to edit things here is a bit different; in Zenmaid one Edit button turns all the fields editable, in Cleanetto you click on the field you want to edit to turn that field editable.

Within the client profile you can do things like re-assign the client's cleaner, pause, edit and cancel service, skip days, and chat.

Cleaner List

Zenmaid calls people who clean homes "employees". The list shows both employees and office managers. You can filter by status.

Zenmaid Cleaner List

Cleanetto calls people who clean homes "cleaners". The Cleaner list shows only cleaners (office staff management is in the Settings page). You can filter by status and you can add a cleaner.

You can also go to the Applicant Tracking board (more below).

Cleanetto Cleaner List
Cleaner Profile

The Zenmaid Employee profile has basic information about the employee's contact information, pay rate and notes.

Zenmaid Employee Profile

The Cleanetto Cleaner profile has tabs for basic information like contact details, pay rate, how they learned about the job or why they stopped working as well as all the information collected in their application (see below for Cleaner Applicant Registration), and any notes.

Booking List

Zenmaids booking list shows only the bookings submitted on the Zenmaid booking form.

Zenmaid Booking List

Cleanetto's booking list shows all the bookings created either in the Cleanetto bokking form or internally by your office staff. You can see the status of each booking, view the subscription in Stripe and assign a cleaner or delete the booking.

Cleanetto Booking List

Zenmaid doesn't have a chat functionality.

Cleanetto's chat functionality allows you and your office staff to chat with each other, with clients and withcleaners, and allows both clients and cleaners to chat with each other through their apps. You'll see an "unread count" icon in the chat icon when you have unread messages and the chat list will show any unread conversations first.

When you get a new client or a new cleaner a new channel is created so all your office team can chat with them. Each message has a time stamp and the name and avatar of who sent it.

Cleanetto's Chat
Cleaner App

Zenmaid's cleaner app has tabs for Dashboard, Calendar, Notifications and More. The More tab has a link to view a customer and an employee list.

The Cleanetto Cleaner app has a map-based interface where cleaners can see the events they need to clean and update their status. Each event card displays all the relevant information for that event, including notes and tasks.

There are sections for the cleaner to view available jobs (if you have the auto-assign functionality enabled), to chat with the clients they are assigned to or with the office team.

Client App

Zenmaid does not provide a client app.

Cleanetto's client app allows clients to view past and upcoming events, add tasks, chat with their cleaner, rate their service and provide feedback, update their information (like address, email, credit card, etc), pause and cancel service.


Cleanetto provide notifications for the following actions in the following channels:

Cleanetto Company Notifications
Cleanetto Client Notifications

Zenmaid doesn't provide a website.

Cleanetto provides a website for both clients and cleaners. The website is managed by an in-house conversion rate optimization expert that continually tweaks it based on data gather across hundreds of websites to improve its conversion rate. It's hosted on a platform called Webflow. It can be modified and customized.

The lead collection fields in the above-the-fold area link to a) the back end by creating a lead in Cleanetto, b) the online booking form by pre-populating the form fields with the values entered in the first page and c) the marketing automation feature by triggering a lead nurture sequence if the visitors doesn't book.

The site has a main home page, a help page (with pre-populated help desk articles) and a cleaner applicant page.

Online Booking

Zenmaid gives you a lot of options to customize your booking form.

Zenmaid Booking Form Settings

And here's how that form would look like to potential customers:

Zenmaid Booking Form

Cleanetto has very little customization options because the form look field and functionality is managed by an internal conversion rate optimization expert with the goal to incrementially make improvements to convert more visitors into clients. This is how the Cleanetto online booking looks like:

Cleanetto Online Booking Form
Applicant Registration

Zenmaid does not provide an applicant registration form for potential cleaners to submit a job application.

Cleanetto's provide an applicant registration form that allows potential cleaners to provide the information required to apply for a job. The job asks for previous work experience and Cleanetto automatically sends an email and an sms to the previous employer asking them to rate the cleaner.

Cleanetto's Applicant Registration Form

This is what the former employer would see:

Referral Request Page
Applicant Tracker

Cleanetto provides a board where you can visually track each applicant as they move through the hiring process. The hiring steps are based on the best-practices for residential cleaning companies. You can view all the information from the applicant, drag-and-drop as you move them through the hiring process and trigger actions like generating employment agreements. Once you move them to the "hired" step their status changes to "Active" and you can see them in the Cleaner list.

Cleanetto's Applicant Tracking Board
Feedback, Rating, Tipping


Cleanetto provides the following automations:

  • Billing - automatic billing through Stripe, everything from one time to recurring charges and adding additioanl time.
  • Lead nurturing - automatically follow ups with website visitors that entered their info the the website but didn't book.
  • Cleaner assignment - assigning cleaners to jobs based on distance, availability and job preferences.
  • Arrival time update - notifying clients when their cleaner is running late.
  • Event exception management - when a cleaner cancels an event the client gets a notifiation with three buttons (add this visits time to the next scheduled visit, credit the visit, send backup).
  • Subscription life-cycle management (pause, skip, cancel)
  • Feedback Request - every billing cycle clients are asked for their feedback and rating.
Things you'l find in Zenmaid but not in Cleanetto.

Zenmaid gives users the ability to edit email and sms templates and booking form, it has a Zapier and a mailchimp integration and a dispatch view in the calendar.

Things you'll find in Cleanetto but not in Zenmaid.

Zenmaid doesn’t have a lot in terms of cleaner management. For example, it doesn’t have a cleaner applicant website, cleaner applicant form, cleaner applicant tracking, or cleaner info on dashboard or reports.

While it offers a booking form it doesn’t offer a client website, email marketing, or chat. It offers no lead tracking and nurturing.  It doesn’t have a client app and no recurring feedback or tipping functionality.


Zenmaid was founded in 2013 by former maid services owners. They have a small team (~5). They are self-funded. They have a feature request site, a roadmap site and no public uptime site.

Cleanetto was founded in 2019 by current maid services owners. They have a bigger team (+20) across their engineering, product, design, data analysis, email marketing, conversion optimization and customer success teams. They are privately funded. They have a feature request site, a roadmap site, a changelog site, and an uptime and incident site.


Zenmaid has an active community of business owners in Facebook. Cleanetto does not have a Facebook community.


Zenmaid's price varies by the number of cleaners, starting at $49 for 1 cleaner and going up by $9 for each additional cleaner.

Zenmaid Pricing

Cleanetto's price varies by the number of completed jobs in the month. It has three pricing tiers; $99 for up to 100 jobs, $249 for up to 250 jobs and $449 for more than 250 jobs.

Cleanetto Pricing

Here's a handy tool we put together to make pricing comparisons easier.


Zenmaid and Cleanetto both provide support through in-app chat (powered by Intercom). Both support teams were quick, helpful and proactive.


Both Cleanetto and Zenmaid allow you to download your client, cleaner and booking data. Both use Stripe as their payment processor so you can reconnect your Stripe account to another CRM if you want to switch.

Nathan Lowe

👋 I'm Nathan - the director of content for Cleanetto. After learning how to automate two cleaning businesses I want to teach you how to do the same without losing your hair.

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