Growth

100 Growth Hacks

a collection of actionable advice on increasing your revenue, decreasing your costs so you can keep more 💰 in your pocket.

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100 growth Hacks

All  Hacks

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design
Fiverr

Imagine a pool full of freelancers that are competing against each other for your business. They can do anything from SEO strategy to logo design, and more.

design
Canva

If you're a DIY glutton, then Canva is your free canvas. Design anything from your logo to your email signature.

design
Branding

Messaging, consistency, identity, experience, and other branding elements are essential to influencing your target market to choose you over your more "budget-friendly" competitor.

team
Source a virtual assistant

Experience virtual assistants can be sourced from anywhere in the world. Depending on where your VA is located, you can hire someone for as low as $6 (USD) per hour

team
Track cleaner leads

An amazing cleaner is harder to find than the latest iPhone on Black Friday. Develop a system to easily track and monitor your potential cleaners.

team
Incentivize cleaners

"Show me the incentive and I'll show you the outcome." This popular quote by Charlie Munger demonstrates the importance of incentives.

team
Find great cleaners

Your company is only as good as your cleaners If you hire poor quality team members then that will reflect in your Google reviews.

organization
Automate everything

With software, like Zapier, you can connect all your applications and automate tedious or repetitive tasks.

organization
Use software to prevent double bookings

A double booking can ruin your schedule and confuse the customer. Mitigate double bookings with a robust booking software.

organization
Customer relationship management (CRM)

Do you have a method for tracking your leads? Or do you tell yourself, "I'll remember to call them back when I finish this cleaning?" Then you forget...

organization
Accounting software

Do you have a shoebox full of receipts stored in your closet? Are you hoarding receipts like a mom hoards her kid's artwork? You might need some accounting help.

organization
Project management tools

The world of project management is riddled with promises of efficiency and time-hacks. If you're not careful, those "time-hacks" turn into "time-sucks" ...

organization
Password management

Resetting passwords takes forever. Skip the headache with secure and organized passwords.

increase revenue
Cancellation fee

Cancellations are a natural part of the cleaning industry - life happens. Implementing a cancellation fee can mitigate unnecessary cancelations and increase your revenue.

increase revenue
Upsell

Educating your customer base about additional services is a simple way to increase your revenue.

increase revenue
Raise your rates

As you continue to invest in software, find excellent cleaners, and better cleaning supplies the value of your service is going up.

increase revenue
Sell virtual gift cards

Gifting a home cleaning is an amazing way to provide for someone in need. We've helped cancer patients, new moms, grieving widows, and many more come home to a clean environment...

social platforms
Tik tok

This app is one of the best time sucks of all time. You'll sit down, start scrolling, and wake up from a Tik Tok trans 5 hours later. I don't recommend opening this app to avoid your cleaning business

social platforms
Youtube

Angela Brown has an unmatched cleaning channel with extremely helpful information. The amount of value she has provided for cleaners and homeowners has boosted her reputation and drives a ton of

social platforms
Linkedin

Use this platform to connect with property managers in your area. They're always looking for high-quality cleaners to help them with their move-out or turnover cleanings. Search for property managers

social platforms
Twitter

Not many of your target customers are looking for cleaning services on Twitter. However, having a professional business account tells Google that you're legit. This will help with your SEO and drive

social platforms
Instagram

Posting before and after cleaning photos on this application will surely grab someone's attention. It's so satisfying to see a glass shower door go from calcium-ridden and foggy to crystal clear.

social platforms
Facebook groups

There are so many "local sales" groups that you can join and solicit your business from. Some of the most common is "[Your City] Yard Sale" and "Moving to [Your City]." Join these local Facebook group

social platforms
Facebook messenger chat

Smooth and speedy conversation with leads and customers is a major deciding factor. Facebook's messenger makes this seamless. It allows you to keep your conversations organized with customer tags

social platforms
Facebook business page

A free way to connect with your target market on their favorite social media application. Having a professional Facebook business page is adds credibility and raises your brand awareness without

social platforms
Facebook

This is where all the working couples who need house cleaners are hanging out. Create a professional Facebook business page and get a few positive customer reviews to improve your credibility.

paid marketing
Facebook ads

You'll first need to set up a Facebook Business Page before you can access this feature. Before you start driving traffic to your page, make sure it's optimized with excellent "recommendations"

paid marketing
Google ads

This is a "pay-per-click" marketing channel that only charges you when a lead clicks on your Google ad. Google offers an excellent Guide to Google Ads, but If you're not tech-savvy, then you should

paid marketing
Direct mail

Snail mail is not dead. Why do you think you continue to get those annoying, glossy coupons from businesses? Because, for some reason, it still works. Our friends over at Hubspot wrote an excellent

free marketing
Outbound commercial sales machine

Landing a commercial contract can transform your business overnight. But where do you start? Watch as Miguel breaks down his tactics for creating a sales machine that can generate AND land hundreds

free marketing
Rewards program

One of my first jobs was working at a smoothie shop where we offered a "punch card." Every time you purchased a smoothie, you got one stamp on your card. After 10 stamps you could trade

free marketing
Referral program

We offer our customers $25 off their cleaning for everyone they refer to us and their referral gets $25 off their first cleaning. Rewarding your customers for bragging about you should be a no-brainer

free marketing
Local networking

Aside from BNI, there are quite a few other business networking opportunities. From trade shows to young professionals you can find a group to share your story and get your name out there.

free marketing
Business Networking International (BNI)

This is a networking group where local business owners share referrals. Each meeting you get the opportunity to share an elevator pitch about your cleaning business and ask for a referral.

free marketing
SEO (Search Engine Optimization)

Whenever you type something into Google the results that display at the top (without the "AD" text) are there because of SEO. For years, this is the only marketing tool I spent money on

free marketing
Provide an amazing customer experience

This is the most obvious hack, but still, some companies prioritize silly things like "sales" and "marketing" and forget about their customer experience. The experience starts with their first

free marketing
Follow up

This simple step shows your customers that you care about their cleaning experience. It also gives you the chance to ask for an online review and upsell recurring cleaning services. When asking

free marketing
Ask for online reviews

Social proof is the key to success in any service industry. It takes quite a bit of trust to allow a stranger into your home. Seeing other people's positive experiences with your cleaning service

free marketing
Create a sense of urgency

Have you ever landed on a page for a product you were thinking about purchasing and there was a ticking time clock? Or received an email with a coupon code that was expiring the following day?

free marketing
Nip 'poor service' in the bud

Every once in a while you're going to have a customer that even YouTube cat videos wouldn't make them happy. Sometimes they're looking for a free service and sometimes they're just impossible to

free marketing
Be the first to respond

One of the benefits of just getting started is an open schedule. With an open schedule, you can accommodate last-minute requests. You just need to be the first to respond to secure a new customer.

churn reduction
Detailed customer notes

Are you going to be able to educate your latest office manager on every single one of your client's pet peeves and preferences? Probably not. The more your customer base grows, the more detailed notes

churn reduction
Accommodate reasonable requests

Customers can be picky. Once we had a vacation rental customer hand us a 3" binder full of photos and instructions for every single room. This isn't always a red flag and it's okay to go

churn reduction
Score your cleaners

Develop a rating system that your clients can access as well. You can use metrics like punctuality, quality, and communication and a simple 5-star grading scale. When cleaners drop below a certain

churn reduction
Delight customers with status updates

When is my team going to arrive? Are they done yet? How much was I charged? These questions should not be a mystery to your customers. Answer these questions before they're asked to keep your customer

churn reduction
Implement a complaint sharing program

A mistake is only a mistake if you don't learn from it. The military calls it a debrief. The nuclear industry calls it. They use these tactics to teach team members "what not to do."

churn reduction
Increase client autonomy (control)

Give your customers the ability to change their bookings, talk to their cleaners, and revise their payment information. This provides them with the benefit of having a little more control

churn reduction
Ask for feedback after every service

Too many customers will notice a missed cleaning task and never report it. "Hopefully they'll get it next time." Then the team missed the same item again and the customer lets it stew

churn reduction
Booking reminders

Your customers have busy lives - that's why they hired you in the first place. You can easily set up an automated email or text reminder to send to your customers at a specific time

churn reduction
Implement a client follow-up system

Imagine if your spouse stopped pursuing you or taking you out on dates after y'all got married. Cultivating a lasting relationship doesn't stop once you've tied the know or won a recurring customer.

churn reduction
Incentivize cleaner's punctuality

You can accomplish this with positive or negative reinforcement...honey or the stick? The former is usually more beneficial, but you can change up your policies if you find that it's not working.

churn reduction
Incentivize cleaner's quality

Whenever a customer takes the time to write an online review and brag about our cleaning company, we reward the cleaners that were assigned to that job. They each get a small bonus on their next check

churn reduction
Improve your cleaning supplies

Most cities have a commercial cleaning supply company that is a major money-saver resource. You'll be amazed at how inexpensive and high-quality these products can be.

churn reduction
Offer freebies

Reward your loyal customers with a free "extra." Surprise them with a free oven or fridge cleaning. Or get creative give them something without expecting anything in return.

churn reduction
Show interest

Have you ever called a customer without a hidden agenda? Try it this week. Give one of your recurring customers a call and just ask how they are doing or even wish them a happy birthday

churn reduction
Improve customer service

Half the battle of good customer service is answering or responding to concerns in a timely manner. When a customer has an issue with their cleaning are they left hanging or do you solve their problem

churn reduction
Mitigate common cleaning mistakes with a checklist

It's frustrating to pay for a service that doesn't complete the job. Dusty ceiling fans and fridge door handles are often overlooked. Use a simple checklist to remind your cleaners

churn reduction
Set (and meet) expectations

Have you ever ordered a brand new iPhone only to open the packaging and find a Pixel? Ew, green bubbles! That's like telling your customer they're getting a deep cleaning and then providing a standard

lead gen services
Bark

This is almost a carbon copy of Thumbtack, but it's worldwide.

lead gen services
Thumbtack

This is one of the better "pay to play" applications. Essentially you are paying Thumbtack for leads by giving them a budget of money. Cleaning lead prices vary from city to city. You will be charged

lead gen services
Nextdoor

Grab some popcorn and start scrolling! You'll find some delicious daytime drama on this application. It's also one of the best places for local neighbors to recommend and refer service businesses.

lead gen services
Yelp

This is a popular platform that people use when searching for restaurants. Once you create your free business profile with them they will pester you to use their Yelp Ads. I haven't heard many success

lead gen services
Google my business

After building your site you need to register your business on Google My Business. This is essential for getting noticed on Google and starting to receive those online reviews.

email marketing
Text campaigns

Getting a text message feels way more personal than a spammy email. Pairing automated texts is a surefire way to get your customer's attention - especially if you can write your message

email marketing
Personal email signature

Creating a personal signature is much better than having a picture of your logo and signing off your emails with only your cleaning business name. You want your customers to associate

email marketing
Write a "book-again" email sequence

You don't have to flood your customer's inbox with an email every day. But small reminders, especially after their first cleaning, will keep your business "top-of-mind."

email marketing
Write a "win-back" email sequence

There are countless reasons why a customer may choose to cancel their cleaning service. While some of these issues are out of your control, most of the time you have the ability to win them back.

website
Offer vacation rental cleaning

Airbnb and VRBO offer a win-win relationship to homeowners (hosts) and traveling guests. This market is easy to tap into since hosts are desperate for a reliable cleaning service

website
Offer golden nuggets

Some leads need a little nudge to make the commitment. A small $10 off coupon doesn't hurt your bottom line too much and it entices hesitant customers. Warning: don't make a habit of offering discount

website
Use video in your "Booking" page

Without clear directions, your visitors may give up on their booking. Especially if they feel overwhelmed by your booking form. Creating a 60-second "How-to" video that walks

website
Use video in your "About Us" page

Humanize your business with a short video introducing yourself to your customers. Putting a face to the name of your company helps customers relate to you and feel more secure about booking a cleaning

website
Add "exit-intent" pop-ups

Timing is everything. Catching a customer with a pop-up that offers them a tasty discount could prevent them from trying one of your competitors. Elementor wrote a detailed article called the 11 Best

website
Optimize your website's load time

In this microwave culture, a slow-loading website is worse than no website at all. As of 2021, your website should take 3 seconds or less to load. Anything longer and users will quickly click

website
Online booking

Almost all modern cleaning companies have added an online booking form to their websites. Giving your leads the ability to satisfy their 'immediate gratification' craving is a game-changer.

website
Lead generation form

Use a simple form on your site to gather a lead's information. This is the best way to follow up with someone that is obviously interested in cleaning services but may be afraid of commitment.

website
Website chat

Some leads are more comfortable with a quick online chat over picking up a phone. It's extremely convenient to message a customer service rep on your own time rather than spending 15 minutes on the

website
Build a beautiful website

A business without a website is like a car without fuel. You may have an amazing cleaning business, but you can't get anywhere because nobody knows about your services. Make it easy for cleaning leads

email marketing
SOP's

Standard Operating Procedures (SOP's) are the best tool to keep your team members up to speed and to deliver the same result every time.

referrals
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churn reduction
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reduce overhead
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email marketing
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