a collection of actionable advice on increasing your revenue, decreasing your costs so you can keep more 💰 in your pocket.
have a closer look at each hack by clicking on them 🔍
Imagine a pool full of freelancers that are competing against each other for your business. They can do anything from SEO strategy to logo design, and more.
If you're a DIY glutton, then Canva is your free canvas. Design anything from your logo to your email signature.
Messaging, consistency, identity, experience, and other branding elements are essential to influencing your target market to choose you over your more "budget-friendly" competitor.
Experience virtual assistants can be sourced from anywhere in the world. Depending on where your VA is located, you can hire someone for as low as $6 (USD) per hour
An amazing cleaner is harder to find than the latest iPhone on Black Friday. Develop a system to easily track and monitor your potential cleaners.
"Show me the incentive and I'll show you the outcome." This popular quote by Charlie Munger demonstrates the importance of incentives.
Your company is only as good as your cleaners If you hire poor quality team members then that will reflect in your Google reviews.
With software, like Zapier, you can connect all your applications and automate tedious or repetitive tasks.
A double booking can ruin your schedule and confuse the customer. Mitigate double bookings with a robust booking software.
Do you have a method for tracking your leads? Or do you tell yourself, "I'll remember to call them back when I finish this cleaning?" Then you forget...
Do you have a shoebox full of receipts stored in your closet? Are you hoarding receipts like a mom hoards her kid's artwork? You might need some accounting help.
The world of project management is riddled with promises of efficiency and time-hacks. If you're not careful, those "time-hacks" turn into "time-sucks" ...
Resetting passwords takes forever. Skip the headache with secure and organized passwords.
Cancellations are a natural part of the cleaning industry - life happens. Implementing a cancellation fee can mitigate unnecessary cancelations and increase your revenue.
Educating your customer base about additional services is a simple way to increase your revenue.
As you continue to invest in software, find excellent cleaners, and better cleaning supplies the value of your service is going up.
Gifting a home cleaning is an amazing way to provide for someone in need. We've helped cancer patients, new moms, grieving widows, and many more come home to a clean environment...
This app is one of the best time sucks of all time. You'll sit down, start scrolling, and wake up from a Tik Tok trans 5 hours later. I don't recommend opening this app to avoid your cleaning business
Angela Brown has an unmatched cleaning channel with extremely helpful information. The amount of value she has provided for cleaners and homeowners has boosted her reputation and drives a ton of
Use this platform to connect with property managers in your area. They're always looking for high-quality cleaners to help them with their move-out or turnover cleanings. Search for property managers
Not many of your target customers are looking for cleaning services on Twitter. However, having a professional business account tells Google that you're legit. This will help with your SEO and drive
Posting before and after cleaning photos on this application will surely grab someone's attention. It's so satisfying to see a glass shower door go from calcium-ridden and foggy to crystal clear.
There are so many "local sales" groups that you can join and solicit your business from. Some of the most common is "[Your City] Yard Sale" and "Moving to [Your City]." Join these local Facebook group
Smooth and speedy conversation with leads and customers is a major deciding factor. Facebook's messenger makes this seamless. It allows you to keep your conversations organized with customer tags
A free way to connect with your target market on their favorite social media application. Having a professional Facebook business page is adds credibility and raises your brand awareness without
This is where all the working couples who need house cleaners are hanging out. Create a professional Facebook business page and get a few positive customer reviews to improve your credibility.
You'll first need to set up a Facebook Business Page before you can access this feature. Before you start driving traffic to your page, make sure it's optimized with excellent "recommendations"
This is a "pay-per-click" marketing channel that only charges you when a lead clicks on your Google ad. Google offers an excellent Guide to Google Ads, but If you're not tech-savvy, then you should
Snail mail is not dead. Why do you think you continue to get those annoying, glossy coupons from businesses? Because, for some reason, it still works. Our friends over at Hubspot wrote an excellent
Landing a commercial contract can transform your business overnight. But where do you start? Watch as Miguel breaks down his tactics for creating a sales machine that can generate AND land hundreds
One of my first jobs was working at a smoothie shop where we offered a "punch card." Every time you purchased a smoothie, you got one stamp on your card. After 10 stamps you could trade
We offer our customers $25 off their cleaning for everyone they refer to us and their referral gets $25 off their first cleaning. Rewarding your customers for bragging about you should be a no-brainer
Aside from BNI, there are quite a few other business networking opportunities. From trade shows to young professionals you can find a group to share your story and get your name out there.
This is a networking group where local business owners share referrals. Each meeting you get the opportunity to share an elevator pitch about your cleaning business and ask for a referral.
Whenever you type something into Google the results that display at the top (without the "AD" text) are there because of SEO. For years, this is the only marketing tool I spent money on
This is the most obvious hack, but still, some companies prioritize silly things like "sales" and "marketing" and forget about their customer experience. The experience starts with their first
This simple step shows your customers that you care about their cleaning experience. It also gives you the chance to ask for an online review and upsell recurring cleaning services. When asking
Social proof is the key to success in any service industry. It takes quite a bit of trust to allow a stranger into your home. Seeing other people's positive experiences with your cleaning service
Have you ever landed on a page for a product you were thinking about purchasing and there was a ticking time clock? Or received an email with a coupon code that was expiring the following day?
Every once in a while you're going to have a customer that even YouTube cat videos wouldn't make them happy. Sometimes they're looking for a free service and sometimes they're just impossible to
One of the benefits of just getting started is an open schedule. With an open schedule, you can accommodate last-minute requests. You just need to be the first to respond to secure a new customer.
Are you going to be able to educate your latest office manager on every single one of your client's pet peeves and preferences? Probably not. The more your customer base grows, the more detailed notes
Customers can be picky. Once we had a vacation rental customer hand us a 3" binder full of photos and instructions for every single room. This isn't always a red flag and it's okay to go
Develop a rating system that your clients can access as well. You can use metrics like punctuality, quality, and communication and a simple 5-star grading scale. When cleaners drop below a certain
When is my team going to arrive? Are they done yet? How much was I charged? These questions should not be a mystery to your customers. Answer these questions before they're asked to keep your customer
A mistake is only a mistake if you don't learn from it. The military calls it a debrief. The nuclear industry calls it. They use these tactics to teach team members "what not to do."
Give your customers the ability to change their bookings, talk to their cleaners, and revise their payment information. This provides them with the benefit of having a little more control
Too many customers will notice a missed cleaning task and never report it. "Hopefully they'll get it next time." Then the team missed the same item again and the customer lets it stew
Your customers have busy lives - that's why they hired you in the first place. You can easily set up an automated email or text reminder to send to your customers at a specific time
Imagine if your spouse stopped pursuing you or taking you out on dates after y'all got married. Cultivating a lasting relationship doesn't stop once you've tied the know or won a recurring customer.
You can accomplish this with positive or negative reinforcement...honey or the stick? The former is usually more beneficial, but you can change up your policies if you find that it's not working.
Whenever a customer takes the time to write an online review and brag about our cleaning company, we reward the cleaners that were assigned to that job. They each get a small bonus on their next check
Most cities have a commercial cleaning supply company that is a major money-saver resource. You'll be amazed at how inexpensive and high-quality these products can be.
Reward your loyal customers with a free "extra." Surprise them with a free oven or fridge cleaning. Or get creative give them something without expecting anything in return.
Have you ever called a customer without a hidden agenda? Try it this week. Give one of your recurring customers a call and just ask how they are doing or even wish them a happy birthday
Half the battle of good customer service is answering or responding to concerns in a timely manner. When a customer has an issue with their cleaning are they left hanging or do you solve their problem
It's frustrating to pay for a service that doesn't complete the job. Dusty ceiling fans and fridge door handles are often overlooked. Use a simple checklist to remind your cleaners
Have you ever ordered a brand new iPhone only to open the packaging and find a Pixel? Ew, green bubbles! That's like telling your customer they're getting a deep cleaning and then providing a standard
This is almost a carbon copy of Thumbtack, but it's worldwide.
This is one of the better "pay to play" applications. Essentially you are paying Thumbtack for leads by giving them a budget of money. Cleaning lead prices vary from city to city. You will be charged
Grab some popcorn and start scrolling! You'll find some delicious daytime drama on this application. It's also one of the best places for local neighbors to recommend and refer service businesses.
This is a popular platform that people use when searching for restaurants. Once you create your free business profile with them they will pester you to use their Yelp Ads. I haven't heard many success
After building your site you need to register your business on Google My Business. This is essential for getting noticed on Google and starting to receive those online reviews.
Getting a text message feels way more personal than a spammy email. Pairing automated texts is a surefire way to get your customer's attention - especially if you can write your message
Creating a personal signature is much better than having a picture of your logo and signing off your emails with only your cleaning business name. You want your customers to associate
You don't have to flood your customer's inbox with an email every day. But small reminders, especially after their first cleaning, will keep your business "top-of-mind."
There are countless reasons why a customer may choose to cancel their cleaning service. While some of these issues are out of your control, most of the time you have the ability to win them back.
Airbnb and VRBO offer a win-win relationship to homeowners (hosts) and traveling guests. This market is easy to tap into since hosts are desperate for a reliable cleaning service
Some leads need a little nudge to make the commitment. A small $10 off coupon doesn't hurt your bottom line too much and it entices hesitant customers. Warning: don't make a habit of offering discount
Without clear directions, your visitors may give up on their booking. Especially if they feel overwhelmed by your booking form. Creating a 60-second "How-to" video that walks
Humanize your business with a short video introducing yourself to your customers. Putting a face to the name of your company helps customers relate to you and feel more secure about booking a cleaning
Timing is everything. Catching a customer with a pop-up that offers them a tasty discount could prevent them from trying one of your competitors. Elementor wrote a detailed article called the 11 Best
In this microwave culture, a slow-loading website is worse than no website at all. As of 2021, your website should take 3 seconds or less to load. Anything longer and users will quickly click
Almost all modern cleaning companies have added an online booking form to their websites. Giving your leads the ability to satisfy their 'immediate gratification' craving is a game-changer.
Use a simple form on your site to gather a lead's information. This is the best way to follow up with someone that is obviously interested in cleaning services but may be afraid of commitment.
Some leads are more comfortable with a quick online chat over picking up a phone. It's extremely convenient to message a customer service rep on your own time rather than spending 15 minutes on the
A business without a website is like a car without fuel. You may have an amazing cleaning business, but you can't get anywhere because nobody knows about your services. Make it easy for cleaning leads
Standard Operating Procedures (SOP's) are the best tool to keep your team members up to speed and to deliver the same result every time.
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